Drew covers infotainment, communication, connectivity and other vehicle technology focused on the user experience.Author.FollowAnalystText
Latest From Drew Winter
Like previous analog-to-digital trends, tech startup SigmaSense says software-defined sensing and controls will quickly transform future cockpits.
New vehicle internet browser isn’t first, but signals growing trend of automakers embracing outside tech companies to improve UX.
Drew Winter, Senior Analyst – Cockpit of the Future, Wards Intelligence presents how connecting the latest sensing technology with automakers’ all-new electronic vehicle architectures is creating a wave of new opportunities to enhance vehicle connectivity and cockpit features.
There has been industry chatter the adoption of Google operating systems is making the GENIVI Alliance unnecessary, but even Google sources say that’s not true.
Old-school gearheads who love talking about high-performance tires, fuel injectors and transmissions may cringe at the term, but there’s no turning back: The companies famous for making high-performance tires, fuel injectors and transmissions – Continental, Bosch and ZF – are talking about software now, as well as sexy terms such as “middleware.”
“Cockpit of the future” stirs images of giant pillar-to-pillar screens and lavish immersive user experiences. Those are coming in ultra-premium luxury EVs as soon as this year, but in the world of high-volume personal vehicles and commercial trucks, there will be many different cockpits of the future, delineated by purpose, segments and price. Many won’t have screens at all; they will be BYOD (Bring Your Own Device).