Senior Industry Analyst - Forecasting
Haig focuses on market analysis and future vehicle trends.
Latest From Haig Stoddard
Wards Intelligence, Senior Industry Analyst, Haig Stoddard, shares Wards Intelligence and LMC North American sales and production data and forecasts for the first half of 2021.
Inventory of fullsize pickups, which usually record their best sales results in December, was down 48% heading into the month.
Unless the impact from rising Covid-19 cases overwhelms the market, sales for 2020 should end the year between 14.4 million and 14.5 million units, well below 2019’s 17.0 million, and lowest since 14.4 million in 2012.
December’s SAAR is expected to increase from November, but how much will depend on consumer confidence and the extent, if at all, automakers goose year-end holiday incentives.
The industry increased year-over-year in October mostly because the year-ago period included strike-related losses, but nearly all the major automakers reported year-over-year declines.
Underscoring why North American production will remain strong for some time is inventory of domestically built vehicles, which ended October down 25%.